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Understanding how customers interact with your checkout is essential for optimizing conversion rates. Ollie Shop natively implements Google Analytics 4 e-commerce events, giving you complete visibility into your checkout funnel without writing any additional code.

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How It Works

When you configure your Google Tag Manager container in your store’s Integrations, Ollie Shop automatically sends standardized e-commerce events to the dataLayer. These events follow Google’s recommended schema, ensuring seamless integration with GA4 and other analytics platforms.
Only a GTM container ID is required. Ollie Shop handles all event formatting and dispatching automatically.

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Native Events

The following e-commerce events are automatically tracked throughout the checkout journey:
All events include the standard GA4 e-commerce parameters such as currency, value, and items array with product details. See Google’s GA4 event reference for the complete parameter specifications.

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Prerequisites

Before events are tracked, ensure you have:
  1. A Google Tag Manager container configured
  2. The GTM container ID added to your store’s Integrations
  3. GA4 tags configured in GTM to receive the e-commerce events

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What’s Next

Custom Events

Send custom analytics events from your components

Enrich Events with GTM

Add session context to events using GTM Custom HTML

Device Fingerprint

Anti-fraud device fingerprint compatibility

GTM Setup

Configure your GTM container ID

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Further Reading